What’s in a name? Plenty, when your company has a half-century heritage like Amway. But the Ada, MI-based company dropped that well-known moniker back in 2000 in the U.S. and Canada to become part of an umbrella company called Alticor Inc. To further confuse the issue, the company tried to develop an online business under the Quixtar name. But now, with its 50th anniversary approaching in May, Alticor is retiring the Quixtar label and pouring millions of dollars into reviving the Amway ...